{"id":9265,"date":"2025-07-07T09:00:30","date_gmt":"2025-07-07T00:00:30","guid":{"rendered":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/07\/07\/9265\/"},"modified":"2025-07-07T09:00:30","modified_gmt":"2025-07-07T00:00:30","slug":"%eb%84%b7%ed%94%8c%eb%a6%ad%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5-%eb%b6%84%ec%84%9d_%ec%bd%94%eb%a1%9c%eb%82%98-%ec%97%ac%ed%8c%8c","status":"publish","type":"post","link":"https:\/\/blog.agentsoft.co.kr\/index.php\/2025\/07\/07\/9265\/","title":{"rendered":"\ub137\ud50c\ub9ad\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 \ubd84\uc11d_\ucf54\ub85c\ub098 \uc5ec\ud30c"},"content":{"rendered":"

<\/p>\n

\ubaa9\ucc28<\/strong><\/p>\n

1. OTT \uc11c\ube44\uc2a4 \ubc1c\ub2ec\uacfc \ucf54\ub85c\ub098 19 \uc5ec\ud30c<\/p>\n

2. \ub137\ud50c\ub9ad\uc2a4 5 forces model
\n 1) \uc0b0\uc5c5 \ub0b4 \uacbd\uc7c1
\n 2) \uc2e0\uaddc \uc9c4\uc785\uc790(\ud6c4\ubc1c\uc8fc\uc790)\uc758 \uc704\ud611
\n 3) \ub300\uccb4\uc81c\uc758 \uc704\ud611
\n 4) \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825
\n 5) \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825<\/p>\n

3. \ub137\ud50c\ub9ad\uc2a4 4P \ubd84\uc11d
\n 1) product(\uc81c\ud488)
\n 2) price(\ud310\ub9e4\uac00\uaca9)
\n 3) place(\uc720\ud1b5\uacbd\ub85c)
\n 4) promotion(\ud310\ub9e4 \ucd09\uc9c4)<\/p>\n

4. \ub137\ud50c\ub9ad\uc2a4 STP \uc804\ub7b5<\/p>\n

5. \ub137\ud50c\ub9ad\uc2a4 \ub9c8\ucf00\ud305 \ub300\uc548<\/p>\n

\ubcf8\ubb38\ub0b4\uc6a9<\/strong><\/p>\n

OTT(Over the Top) \uc11c\ube44\uc2a4\ub294 \uc778\ud130\ub137\uc73c\ub85c \uc601\ud654, \ub4dc\ub77c\ub9c8 \ub4f1 \uac01\uc885 \uc601\uc0c1\uc744 \uc81c\uacf5\ud558\ub294 \uc11c\ube44\uc2a4\uc774\ub2e4. \uc774\ub294 \uc2dc\uccad\uc790\uc758 \ub2e4\uc591\ud55c \ucf58\ud150\uce20 \uc695\uad6c\ub77c\ub294 \uc218\uc694\uc801\uc778 \uce21\uba74\uacfc \ucd08\uace0\uc18d \uc778\ud130\ub137 \ubc1c\ub2ec\uacfc \uc2a4\ub9c8\ud2b8 \uae30\uae30\uc758 \ubcf4\uae09\uc774\ub77c\ub294 \uae30\uc220\uc758 \ubc1c\uc804(\uacf5\uae09\uc801 \uce21\uba74)\uc5d0\uc11c \ube44\ub86f\ub418\uc5c8\ub2e4\uace0 \ubcfc \uc218 \uc788\ub2e4. \uc18c\ube44\uc790\ub4e4\uc774 \uc815\ud574\uc9c4 \ucc44\ub110\uc774 \uc544\ub2cc \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc6d0\ud558\ub294 \uc695\uad6c\uac00 OTT \uc11c\ube44\uc2a4\ub97c \ubc1c\uc804\uc2dc\ud0a8 \uacc4\uae30\uac00 \ub41c \uac83\uc774\uace0, \uc774\uac83\uc774 IT \uae30\uc220\uc758 \ubc1c\ub2ec\uc5d0 \ub9de\ubb3c\ub824 \ubc1c\uc804\ud558\uac8c \ub41c \uac83\uc774\uae30 \ub54c\ubb38\uc774\ub2e4.
\n\ub610\ud55c OTT \uc11c\ube44\uc2a4\ub294 \ub2e8\uc21c\ud788 \ucf58\ud150\uce20\ub97c \uc720\ud1b5\ud558\ub294 \uac83\uc5d0\uc11c \ubc97\uc5b4\ub098 \ud504\ub9ac\ubbf8\uc5c4 \ub3d9\uc601\uc0c1 \uc81c\uc791\uc5c5\uccb4\ub4e4\uacfc \ud611\ub825\ud558\uc5ec \uc2e4\uc81c \ucf58\ud150\uce20 \uc81c\uc791\uc5d0\ub3c4 \ucc38\uc5ec\ud558\uace0 \uc788\ub2e4. \uc774\ub294 2013\ub144 \ub137\ud50c\ub9ad\uc2a4 <\ud558\uc6b0\uc2a4 \uc624\ube0c \uce74\ub4dc>\ub85c \uc2dc\uc791\ub418\uc5c8\uc73c\uba70, \ud604\uc7ac\uc5d0\ub294 \uc5ec\ub7ec \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ucf58\ud150\uce20 \uc81c\uc791 \ubc0f \ub3c5\uc810 \uc804\ub7b5\uc744 \ub0b4\ubcf4\uc774\uace0 \uc788\ub2e4. \uc6e8\uc774\ube0c\uc5d0\uc11c\ub294 \ub4dc\ub77c\ub9c8 <\uac70\uc9d3\ub9d0\uc758 \uac70\uc9d3\ub9d0>, , <\uc870\uc120\ub85c\ucf54 \ub179\ub450\uc804>, <\uaf30\ub300\uc778\ud134>, <\ubc14\ub78c\ud53c\uba74 \uc8fd\ub294\ub2e4>\ub97c \ube44\ub86f\ud574 \uc62c\ud574 <\ub7ec\ube0c\uc52c\ub118\ubc84#>, <\ubaa8\ubc94\ud0dd\uc2dc>, <\ud2b8\ub808\uc774\uc11c> \ub4f1. \uc653\ucc60\uc5d0\uc11c\ub294 <\ud2b8\ub8e8 \ub514\ud14d\ud2f0\ube0c>, <\uc9d1\uc744 \ud30c\ub294 \uc5ec\uc790>, <\ud0ac\ub9c1 \uc774\ube0c>, <\uccb4\ub974\ub178\ube4c>, <\ub9ac\ud2c0 \ub4dc\ub7ec\uba38 \uac78> \ub4f1. \uc774\ub294 \uc790\uccb4 \uc81c\uc791 \ucf58\ud150\uce20\ub97c \uc774\uc6a9\ud558\uc5ec \ucf58\ud150\uce20\ub97c \ub3c5\uc810\ud558\uc5ec OTT \uc2dc\uc7a5\uc5d0\uc11c \ubc1c\uc744 \ub113\ud788\uae30 \uc704\ud568\uc774\uba70 \uc989, \ud2f0\ube59, \uc6e8\uc774\ube0c, \uc653\ucc60, \ub137\ud50c\ub9ad\uc2a4 \ub4f1\uc758 \uc5ec\ub7ec OTT \ud50c\ub7ab\ud3fc\ub4e4\uc5d0\uac8c \ucf58\ud150\uce20 \ud655\ubcf4(\ubcf4\uc720 \ucf58\ud150\uce20 \uc218) \ubbf8\uc158\uc774 \ub5a8\uc5b4\uc9c4 \uac83\uc774\ub098 \ub9c8\ucc2c\uac00\uc9c0\uc774\ub2e4.
\n\uc18c\ud504\ud2b8\uc6e8\uc5b4\uc815\ucc45\uc5f0\uad6c\uc18c\uc5d0 \ub530\ub974\uba74 \uad6d\ub0b4 OTT \uc2dc\uc7a5 \uaddc\ubaa8\ub294 2014\ub144 1926\uc5b5 \uc6d0\uc5d0\uc11c 2020\ub144 7801\uc5b5 \uc6d0\uc73c\ub85c \uc5f0\ud3c9\uade0 26.3% \uc131\uc7a5\ud55c \uac83\uc73c\ub85c \uc54c \uc218 \uc788\ub2e4. \ub610\ud55c \ucf54\ub85c\ub098 19 \ud655\uc0b0\uc744 \uacc4\uae30\ub85c \ube44\ub300\uba74 \ubb38\ud654\uac00 \uc77c\uc0c1 \uc18d\uc5d0 \uc790\ub9ac \uc7a1\uc73c\uba74\uc11c \ucf58\ud150\uce20 \uc774\uc6a9\uc5d0 \uc788\uc5b4 \ub9ce\uc740 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub0ac\ub2e4.<\/p>\n

\ucd9c\ucc98 : \ud574\ud53c\ucea0\ud37c\uc2a4<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\ubaa9\ucc28 1. OTT \uc11c\ube44\uc2a4 \ubc1c\ub2ec\uacfc \ucf54\ub85c\ub098 19 \uc5ec\ud30c 2. \ub137\ud50c\ub9ad\uc2a4 5 forces model 1) \uc0b0\uc5c5 \ub0b4 \uacbd\uc7c1 2) \uc2e0\uaddc \uc9c4\uc785\uc790(\ud6c4\ubc1c\uc8fc\uc790)\uc758 \uc704\ud611 3) \ub300\uccb4\uc81c\uc758 \uc704\ud611 4) \uad6c\ub9e4\uc790\uc758 \uad50\uc12d\ub825 5) \uacf5\uae09\uc790\uc758 \uad50\uc12d\ub825 3. \ub137\ud50c\ub9ad\uc2a4 4P \ubd84\uc11d 1) product(\uc81c\ud488) 2) price(\ud310\ub9e4\uac00\uaca9) 3) place(\uc720\ud1b5\uacbd\ub85c) 4) promotion(\ud310\ub9e4 \ucd09\uc9c4) 4. \ub137\ud50c\ub9ad\uc2a4 STP \uc804\ub7b5 5. \ub137\ud50c\ub9ad\uc2a4 \ub9c8\ucf00\ud305 \ub300\uc548 \ubcf8\ubb38\ub0b4\uc6a9 OTT(Over the Top) […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[14530,14527,14526,14528,14529,14525],"class_list":["post-9265","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ott19","tag-4p","tag-5forcesmodel","tag-stp","tag-14529","tag-14525"],"_links":{"self":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/9265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/comments?post=9265"}],"version-history":[{"count":0,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/posts\/9265\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/media?parent=9265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/categories?post=9265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.agentsoft.co.kr\/index.php\/wp-json\/wp\/v2\/tags?post=9265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}