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How does Pinduoduo (PDD) create value for consumers with its social commerce model? What makes PDD app social?
Pinduoduo (PDD) creates value for consumers through its social commerce model by leveraging social interactions and group buying.
The value creation of PDD is “Together, More saving and More fun” which is being showed in the website as their slogan.

1. Group Buying
PDD allows users to form groups with friends, family, or other users to purchase products together at discounted prices. By pooling their buying power, users can enjoy lower prices and savings.

2. Social Interactions
PDD encourages users to share product information, deals, and promotions with their social networks. Users can invite others to join their buying groups, share their purchases, and even earn rewards for successful referrals. This social aspect enhances the shopping experience and creates a sense of community.

출처 : 해피캠퍼스