경영(세특) / 플랫폼 비즈니스의 실패와 성공요인에 대한 분석_모바일 플랫폼을 중심으로_탐구보고서

목차

Ⅰ. 플랫폼의 정의와 역할
Ⅱ. 플랫폼 비즈니스를 적용한 경영의 실패사례
Ⅲ. 플랫폼 비즈니스를 적용한 경영의 성공사례
Ⅳ. 결론 및 소감

본문내용

Ⅰ. 플랫폼의 정의와 역할
The platform is an environment built so that multiple groups, such as suppliers and consumers, can participate and exchange the values that each group wants to gain through fair transactions. It can be said that it is a win-win ecosystem that evolves through the connection and interaction of platform participants and can provide new values and benefits to everyone. The platform provides high performance compared to investment in a short period of time and can be the foundation for building a strong business model. It can also be a key driver of the service-based economy and determines the strategic weight class.

출처 : 해피캠퍼스