목차
1. PRODUCT
1-1. An origin idea
1-2. What is the product
1-3. Why will people buy it
1-4. Logo/Slogan/Price/Target market/Ethical considerations
2. BUSINESS PLAN
2-1. Business plan
본문내용
Nowadays, many people use wireless keyboard. Because it’s definitely comfortable to bring and possess. In addition, it is more normal to use “i-pad” or “Galaxy pad” than using laptop. As bringing them is easy and light, “Pad” is popular among students and businessman. In this situation, the wireless keyboard is in great demand recently. The laptop has a keyboard, while the pad does not have one. Therefore, the demand for wireless keyboards is expected to increase even more. For that reason, I explored opportunity to penetrate a market of wireless keyboard. However, since that market is completely commonplace, it is too dangerous to have a plan for releasing just “wireless keyboard”. Such being the case, I came up with an idea which makes our item be more special. It is CHEW BOARD (Chewy + Keyboard). I will explain them in the next paragraph.
출처 : 해피캠퍼스
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