[A+] 스타벅스 기업 내부/외부 환경 분석 투자 가능성 평가 레포트

목차

1. Introduction : Why Starbucks is interesting?

2. Macro environment analysis
1) PEST analysis
2) Market Trends

3. Competitors analysis
1) Dunkin’
2) McDonald’s
3) Costa Coffee
4) Ediya Coffee
5) Coffee Bean

4. Company Analysis
1) USP (Core competency)
2) Value chain analysis
3) SWOT
4) STP
5) Positioning Map

5. Global Penetration Strategy
1) South Korea : Success
2) Singapore : Success
3) Italy : Success
4) Finland : Failure

6. Conclusion : Worth to Buy?

7. References

본문내용

The accumulated wealth of the past grows faster than production and wages. This is because the return on capital (r) is always higher than the growth rate (g).” This statement penetrates the essence of modern capitalism. It is a passage from Piketty’s “Capital in the Twenty-First Century.” The answer to the future always lies in the past. As was mostly the case in history before the 19th century, when the return on capital significantly exceeds the economic growth rate in the 21st century, logically, inherited wealth grows faster than production or income(Figure 1). Piketty proposed steeply progressive income taxes and a global capital tax as solutions, but that is the role of the state. As individuals, how should we respond to this change? By investing. Savings are important, but it is crucial to start investing. Therefore, let’s talk about how to invest properly before we start.

출처 : 해피캠퍼스